People stick with me because they like me. I won’t tell you any different. I’m not saying this because I’m into myself. I’m saying this because it’s what works.
How many of you go to a dentist or coffee shop because the people are rude and the service is bad? (Hopefully) none of you. You find service providers you like because you genuinely enjoy the people and the positive experience you have with them.
If you’re holding a Starbucks coffee cup, one could assume you like your coffee a certain way. If you’re wearing TOMS shoes, one could assume you’re into charity. If you’re wearing a Potomac River Running t-shirt, one could assume you’re an athlete. You get the point: You as a consumer represent the companies you love. So as the provider, you want to make sure you’re doing your part to keep those people (your customers) happy, satisfied and into you.
Here are 10 essential ways I’ve generated business and kept clients coming back for more.
1. Take action.
Start a business that is resourceful, evolving, fresh, and one that helps clients improve. Stay consistent with your offerings (but make a change as needed) and stay up to date with trends. Nobody want to be part of something that’s boring, outdated and dull.
2. Be yourself.
I write like I talk, and I talk like I’m the life the of party. I use unique words and treat everybody exactly the same. A 50-year-old man will be spoken to the the same way I will speak to a 10 -year-old. I don’t change who I am to try and get business. I’m real.
3. Educate yourself.
Continuing to educate yourself in whatever industry you’re in can mean the difference between success and failure for your business. If you want to have the newest stats about the latest studies done, read up, take online classes or enroll in a certification. I read my favorite fitness journal every month so I know what’s happening.
4. Have a great website.
Invest your money in a great web design. This will be the platform for your clients to come to, use, learn from and share. Let your website represent who you are. It works for you 24/7, so don’t let this slip through the cracks.
5. Create a fabulous social media presence.
The LAST thing I should see on your personal or business profile page is you partying, wearing scandalous clothes, being inappropriate or saying disgraceful things. I run into this often and just shake my head because it’s such a wasted opportunity. Be smart. Let your social media platforms represent you at your BEST.
6. Get help to avoid stress.
You can’t run the show alone—I realized that with each day that goes by. Nobody wants to be around you when you’re strung out or mad. Remember each client session you conduct represents money in your bank account. Don’t take them for granted or be selfish. Do things that’ll help you stay relaxed, motivated and happy to be in business.
7. Dress the part.
This is a unique aspect, but I feel like this makes me seem more fun. I wear great training clothes that can sometimes be over the top in color and style. During the winter, I conduct my cold weather sessions in FULL winter warlock gear—bomber hat and all. It looks insane, but I love it. I’m confident in my appearance and it’s always a conversation starter during those 40-degree morning sessions!
8. Listen.
I can’t stress how important listening is when it comes to building a relationship with your clients. Have you ever been in a conversation with sombody who constantly talks over you? Not fun. Look your client in the eye and really listen. You’ll connect and be able to better serve them.
9. Don’t be too available.
I don’t know about you, but friends who are always available seem desperate for attention. Lame. Don’t be that as a business owner. Set your schedule and stick to it. Don’t answer texts or reply to email after work hours. I realize there may be some exceptions, obviously, but try not to get into the habit of letting your clients run your life. Your rockstar status doesn’t allow for such behavior!
10. Share personal stories.
It’s really cool to see some of the business owners I follow on Facebook sharing their family photos or fun times during vacations. It reminds customers that you’re a human, too! You’re allowed to do things and tell your audience about them which is truly a great thing. Clients see you in your work setting nine times out of 10, so remember the importance of showing people your other side. It sells!
Check out past articles in the Adventures of an Entrepreneur series, including how to set manageable task lists and the three things I learned the hard way.
